I heard a great quote today from a marketeer who was talking about developing relationships:  “Treat every person as if they’re one degree away from your next customer.”

Great advice.  Indeed, any person you talk to may well know someone who’s a great customer.  And if you treat them well, build some trust – then they may talk to that prospect about you.

And remember…  It’s not about delivering your sales pitch to everyone you meet.  It’s about developing relationships.