754This morning, I was wondering how many blog posts I’ve done over the last five years or so.  It’s part of the reflection I do at the beginning of the year, look at my priorities and investments with a fresh point of view.

This blog post will be number 754.  You won’t find all of them on THIS site, because I have several others I maintain and a couple which were abandoned as I changed my business emphasis.  But still, that’s a higher number than I would have expected.

Why do I do this?

  • It helps to build my reputation in the community, in the coaching community, and around the world.
  • This is a whole bunch of content which is easy for me to leverage into articles, workshops, presentations, and such.
  • Writing helps me clarify my thoughts, and the research helps me to learn new things.
  • I enjoy it.

Do I get business out of this?  Well, not directly.  I don’t have people calling me up to inquire about my services because of something I’ve written.

But I DO constantly run across people who’ve seen my writings, and develop a positive impression of me.  It helps to take our conversations forward.  And for a business coach, developing a positive reputation is critical.

I’m often asked about the work I put into this and where I get the inspiration.  First, the time isn’t that much.  Over the years I’ve learned how to capture an idea, keep it short, and I don’t worry too much about making it perfect.  I work a LOT harder on articles in magazines and newspapers, but in this medium people appreciate short and sweet.

The inspiration often comes from an interesting conversation I’ve had with someone recently, or something I’m working on right now.  I monitor lots of other blogs and podcasts, and this is constantly giving me new ideas and inspiration.

The important lesson with this?  Stick with what works – works for your marketing strategy, and works for you personally.  Persistence is usually a critical part of why marketing works.

And evaluate it periodically.  As I said, I’ve started and stopped blogs as appropriate to where I am at the time, and that’s quite OK.

If blogging isn’t for you, no problem.  But do SOMETHING.