I’ve mentioned Seth Godin’s work before, which I follow because it helps new and interesting ideas into my head.

Perhaps you remember Purple Cow, a great book about innovative approaches in marketing.  Well, I found out that he’s followed this up with another free e-book called 99 Cows.  It has a bunch of tangible examples of how REAL companies are creating REAL innovation in their approaches.

I know what I’ll be reading this weekend!