Car Dealerships Are Driving Away With Free Advertising – How You Can, Too

Have you ever driven up behind someone and noticed a car dealership decal on the back window (see image on right—the sticker is located below the back brake light)? If you live in Northern Colorado, your answer should most definitely be “yes.” Every dealership in the area must have gotten a great deal on back window decals. Or, rather, one dealership started doing it and all the others followed suit.

My husband has always been baffled by this and has even gone as far as to ask our friends who have recently purchased cars, “Did you get a discount for letting them put that sticker on your back window?” The answer is always, “No.” This response gets my husband riled up, mainly because he thinks the stickers are obnoxious. And, it always gets me thinking: how could other businesses capitalize on such an easy, and basically free, way to market?