Merry ChristmasThis year, for whatever reason, I’m getting deluged with Christmas and holiday greetings of all kinds.  I appreciate the sentiments and thoughtfulness.  Many are even courageous enough to acknowledge that this is a religious holiday.

So far, I’ve received 52 in my email – mostly in newsletter form.  Most were automatically customized to insert my name in the greeting.

I’ve received four cards via snail mail.  Those are the ones sitting here on my desk – they didn’t get deleted within 10 seconds.

This is exactly why I sent physical cards again this year.  All handwritten and personalized to the individual.

It DOES make a difference.

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