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Photo by Joshua Rawson-Harris on UnsplashCompanies market their products. They market the customer benefits.

They rarely talk about their deeply held values, as if that’s not relevant or interesting. But younger parts of our population are placing more importance on the company that stands behind their products.

We older folks do that, too, by the way. We just don’t tend to be quite as vocal about it.

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work-harderYou have some top priorities for your business: To create a great company. To solve real problems for your customers. To do it sustainably.

And your employees are your most important, most impactful asset. The question is whether they really are pulling the same direction to achieve your company’s mission.

Before you protest that you’ve delivered great training and make sure managers are closely directing the work.

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Is there such a thing as “productive overhead”?  Or is that just an oxymoron?

I believe that such a thing exists, but is exceedingly rare.

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