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A new business concept is spreading around the world. You might know it under the labels “conscious”, “mission-driven”, “values-based”, “socially conscious”, or “benefit corporation.”

But it’s really not that new. In some ways, it’s a return to the days when businesses were an integral part of the community–not just treating them as consumers from which money is to be extracted.

Milton Friedman captured our current philosophy of business pretty well back in 1970: Read the rest of this entry »