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exclamation-31206_640Getting visibility isn’t a zero-sum game.

Well, in a way it is, I suppose.  Your audience only has a limited amount of attention they can pay to the world, so you’re battling for that.

Once you have their attention, though, it’s a different thing.  Because you don’t just want passive eyeballs – you want their brain too.  Read the rest of this entry »

I had a chance last night to meet up with a whole bunch of great local coaches – all the way from those with decades of experience, to those who haven’t printed up business cards yet.

NoCoCoaches

I got into a wonderful conversation that got me thinking about how people talk about their target customers.

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Do you buy the idea that “any PR is good PR?”  No, neither do I.

Yes, your name might get visibility out there in the world.  If you’re battling for visibility for your brand, this might be tempting.  Read the rest of this entry »

I came across a very challenging article in the Harvard Business Review, entitled What is Your Brand Against? In it, Scott Goodson does a great job of articulating some key points around brand identity.

If you think about it, many brands today basically profess to support motherhood and apple pie [*].  They’re for things that we all agree to:

  • Satisfied customers
  • Loving, warm, happy experience
  • Wonderfully reasonable cost
  • Surprise and delight – never an unhappy moment

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