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sai-kiran-anagani-74899We love to hold up technology advancements in examples of moving society forward. Steam engines. Light bulbs. Drones. Cell phones.

But we only do this because they’re tangible. You can take a picture of it, perhaps even hold it in your hand.

I would argue that the vast majority of innovations aren’t technological at all. They’re process refinements, business models, and marketing strategies.

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bargain-455999_640I received an interesting email this morning from a company which says it’s recruiting coaches for another (unnamed) firm.  Having a little time to investigate, and being inquisitive, I decided to check it out.

The first thing I did was to type in the name of this company and its website and the word “scam” into Google.  That often finds people who are talking about it in a negative way; if they’re using the word “scam” then they have fairly strong feelings.

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