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Photo by William Felker on UnsplashToday’s paper again included a full page wrap ad. And, because I pay attention to such things, I noticed the spelling error.

Like every time I’ve seen that ad.

The main headline on both the front and the back had the same mistake. It’s a common error these days, but still … professionals are paid to take care of such things.

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Photo by Gamze Bozkaya on UnsplashI just got off the phone with the publisher of a magazine I’ve written for in the past. He was wondering why his emails to me have been bouncing, so he gave me a ring.

How’s THAT for personal attention? They have thousands and thousands of subscribers, but he remembered my name even though we’ve talked maybe three times in the past 15 years. I’ve written a handful of articles for them.

Whenever something surprises me, I try to ponder what I can learn from the experience. In this case, some interesting lessons come to mind.

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