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The Fear of Being That Person

You don’t have to be a sleazy salesperson to get results

Carl Dierschow
choice magazine, vol. 13 no. 2

SleazyMost coaches are the primary marketing and sales engine for their own business. If you’re in a larger coaching company, you might have a separate sales force. Or if you’re an internal coach for a company, you may think much differently about the process of connecting up with clients.

The rest of us are our own marketing and sales department, which may be both the best news and the worst.

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Stack of moneyThere’s a lot of different opportunities out there which fall in the classification of Franchises, Direct Marketing, and Multi-Level Marketing.

I believe that there’s a couple of reason why these things seem to be going through explosive growth right now.  First, a lot of people have been affected by the recession.  Second, those people are feeling a bit burned by putting their careers in the hands of a large company, and are thinking about “taking control of their destiny.”

Heck, that includes me too.  It’s why I do what I do.

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