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off the railsMeasuring progress in your business is one of the most important tools you have.

Sure, you actually have to deliver a great product and amazing customer service, and you have to be out there marketing so that the customers know about you.  But even when you do that well, it’s possible to run off the rails.

You need some feedback.

Imagine that you were trying to drive blind across the city.  Read the rest of this entry »

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