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Small Business Saturday is coming up on November 29th, a reaction to the huge and ridiculous “event” that Black Friday has become.  But for many small business shop owners I talk to, this is more frustrating than useful.

This is such an incredibly … NOISY … season.  Everybody’s yelling at you: BUY! BUY! BUY!

How do you stand out?  It’s not like you have the budget to shout louder than the big guys.

Well, this recent article on got me thinking.  It’s really about leveraging your strengths.  What do you have?


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