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Companies market their products. They market the customer benefits.
They rarely talk about their deeply held values, as if that’s not relevant or interesting. But younger parts of our population are placing more importance on the company that stands behind their products.
We older folks do that, too, by the way. We just don’t tend to be quite as vocal about it.
You should definitely check out my podcast interview with Tyler Wagner!
Everybody wants to have a great company and a great life.
I’m fortunate to work with a number of inspiring business leaders, but it’s easy for them to lose their spark under the day-to-day pressure. No matter what your story is, you still have to make sure that nitty-gritty stuff gets done.
Paying the bills. Filing taxes. Paying your workers.
Who’s your tribe?
In 2008, Seth Godin wrote a powerful book titled, “Tribes: We Need You to Lead Us.” It digs into the concept of leadership by influence and attraction.
Some of the strongest leaders I work with have their own unique twist on this concept. Specifically, they map out the spheres of influence around their company’s mission.
This is powerful because businesses on a mission usually feel like they’re so unusual that nobody understands them. It starts feeling like nobody really cares.
That’s not true!
The fact is that if you’re working to make the world a better place — through people, products, services, or influence — that there are others who align with your values. They have a desire to help you succeed, even if they haven’t heard about you yet. Read the rest of this entry »
I had fun this morning giving a presentation to the local 1 Million Cups chapter about Conscious Capitalism. There was some great discussion about all these companies out there trying to make the world a better place.
One of the problems this has, though, is terminology. I started calling it Values Based Businesses on my blog four years ago. You’ll also hear about “mission driven” and “purpose driven” companies, and “values based” investing. Read the rest of this entry »
Leaders often struggle with the capturing their “bigger why,” the compelling thing their organization is trying to achieve. One challenge is that there are multiple ways to represent it:
Purpose: A statement of purpose focuses on how you relate to the world around you, capturing the unique and powerful role you want to play.
Mission: A mission statement conveys a sense of movement and accomplishment. You’re going toward something important and even exciting.
Vision: A vision describes an inspiring “end state” that, paradoxically, is usually unachievable. But it captures a future scenario that is beautiful and compelling. Read the rest of this entry »
The standard response to “How’s it going?,” has now become “I’m crazy busy!” Or variations on the theme.
And it’s true.
If you think about it, this is an odd state of affairs. For over a century, much of our technology development has been in labor-saving devices. Read the rest of this entry »
Source: incisler
I was reading a great article by one of my friends today – she’s talking about finding work/life balance in her own life. It reminds me of a conversation I have with people whenever I do career coaching.
My first observation is that two hundred years ago, our ancestors would have found this whole concept pretty ridiculous. Not because they were incredible workaholics or anything, but because they didn’t see “work” as such a separable thing.
Most for-profit companies exist to make a profit. To make money, they deliver a valuable product or service to an ever-growing customer base. They hire employees and spend money in order to provide that, but the name of the game is maximizing revenue and minimizing expense.
End of story, right?
Not exactly. Read the rest of this entry »
Why are you running your company?
To become insanely rich, of course. Money is the ultimate measure of success, and it’s what will let you retire and be wonderfully happy in your old age.
Or maybe not. Read the rest of this entry »
Business Coaching Northern Colorado 