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exclamation-31206_640Getting visibility isn’t a zero-sum game.

Well, in a way it is, I suppose.  Your audience only has a limited amount of attention they can pay to the world, so you’re battling for that.

Once you have their attention, though, it’s a different thing.  Because you don’t just want passive eyeballs – you want their brain too.  Read the rest of this entry »


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