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There’s been a lot of talk this year about companies expanding their focus beyond just shareholders, employees, and customers. It’s easy to think that this is all just wordplay, fanciful notions that don’t relate to the real world of business.

This is actually the world tilting on its axis, a permanent and lasting shift for the better.

Photo by Perry Grone on UnsplashIt’s easy to forget that companies are a relatively recent invention. For most of human history, “work” was tightly linked to an individual’s skill. As those skills developed into areas of expertise, the concept of a “trade” was created. People in your community would exchange their money for the products created by your skill.

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