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Photo by Everton Vila on Unsplash

A core philosophy of business is to get as much as you can. Market share. Revenue. Profit. Recognition.

If you want to give back, great. Write a check to your favorite charity and let them do the dirty work. So you can get back to your primary objective of growing and making money.

I’m glad to see that this kind of thinking has been breaking down and becoming more human.

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Photo by Gamze Bozkaya on UnsplashI just got off the phone with the publisher of a magazine I’ve written for in the past. He was wondering why his emails to me have been bouncing, so he gave me a ring.

How’s THAT for personal attention? They have thousands and thousands of subscribers, but he remembered my name even though we’ve talked maybe three times in the past 15 years. I’ve written a handful of articles for them.

Whenever something surprises me, I try to ponder what I can learn from the experience. In this case, some interesting lessons come to mind.

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