Here’s my top 10 reasons why it’s healthy for your business to contribute time, goods or money to charitable causes:
- It does good for people or the cause that you’re contributing to.
- People form an impression by seeing how you behave.
- These people are your future customers.
- These people are your future employees.
- Your current employees and customers will be inspired by your altruism.
- Employees like to pull together for a common cause that they believe in.
- It creates ties with other businesses and can develop partner relationships.
- It’s usually tax deductible.
- It makes you think about whether making money is the only thing you want your business to achieve.
- It helps you be just a little more humble.
So… Make a difference in the world! And not just at the end of the year; the need doesn’t go away just because we’re moving into a new year.
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