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You want to take the leap, but … there’s a pause.
When I was a kid, trying to build up my nerves to jump off the 3 metre board at the swimming pool. When I finally did, it was a joyous experience! But I only worked up to jumping off the 5 metre board once.
In my business, I’ve had some of those big-decision moments as well. Here I am, faced with a key decision, afraid but excited to move forward.
We’d like to think that customers buy our products because they’re so impressed with its features and functions. The problem is that this totally ignores other factors in the purchase decision.
The truth is that there are a lot of other elements, many of which can work in your favor if you just communicate differently.
When was the last time you vowed that “I’ll never work with that company again” after getting burned? Or when you’re looking for products, you think, “Hmm, I don’t think I’ll look at things from that company”?
Anything significant is a commitment before it is actually done.
Let’s think about that for a moment. Why is it true? Because we make progress by deciding to do something first.
Perhaps it’s a commitment to yourself: I’m going to clean up the yard. I’m going to have that conversation I’ve been avoiding. I’m going to get that job done this afternoon.
“We’ll decide on a case-by-case basis.”
This phrase can sometimes be a real cop-out, so be cautious in using it. Often it really means:
- I don’t want to think about it now.
- I hope that conditions at the time will make the decision easier.
- I have no idea how we’ll make the decision.
I took some time at my quarterly review to think a bit more deeply about some of the investments I’m making in my business. With my money, yes, but also with my time.
And being an analytic, one of the most helpful tools for doing that is a Return On Investment (ROI) calculation.
What’s fascinating for me is how much I can learn by doing this exercise: Read the rest of this entry »
I’ve discovered that I make decisions while talking with other people.
It feels strange to me, because I’ve always thought of myself as an introvert. But this requires actual human interaction, right?
I think it’s because I can go round and round in my head, it becomes an echo chamber of indecision.
Once I recognized this about myself, I realized that there’s some big traps I can fall into: Read the rest of this entry »
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