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I thought things were going to slow down … not a chance!  June is turning into one hopping time!

So check out these great opportunities:

Chamber_lunch+learn

170620 LCWC workshop flyer

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Are you looking to speak to coaches and leaders in the Denver area?  You have two days left to submit your proposal!

I’ve found that speaking engagements are a remarkably powerful part of my marketing strategy, and I have several opportunities coming up next month.

But because the ICF Colorado conference has a call-for-speakers open until May 31st 2017, I thought I’d pass the word along to any of you who would like to reach an audience of 200 professional coaches and industry leaders!

Community is important for quite a few reasons:

  • Connecting with customers
  • Getting support
  • Generating ideas and being creative
  • Contributing to the larger world

So who do you count as your communities?

nextdoor-logoI’ve been connected with the social platform Nextdoor for a couple of years now.  It’s an interesting concept which connects people who live near each other in actual, physical neighborhoods.

It’s fascinating to me, because with all the online connections we have these days, we’ve lost touch with people who live just next door.

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bargain-455999_640I received an interesting email this morning from a company which says it’s recruiting coaches for another (unnamed) firm.  Having a little time to investigate, and being inquisitive, I decided to check it out.

The first thing I did was to type in the name of this company and its website and the word “scam” into Google.  That often finds people who are talking about it in a negative way; if they’re using the word “scam” then they have fairly strong feelings.

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Frog“I’ve interviewed tons of people, but nobody seems like a good fit for this job.”

“Well, you know it”s a numbers game! You have to talk to a whole bunch of people to find the good ones.”

There’s many places where we talk about the “numbers game” to be successful:

  • Sales prospecting
  • Finding employees
  • Dating
  • Finding a buyer for your house

Here’s the problem: It’s not exactly false, but it leads you into bad decisions.

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Merry ChristmasThis year, for whatever reason, I’m getting deluged with Christmas and holiday greetings of all kinds.  I appreciate the sentiments and thoughtfulness.  Many are even courageous enough to acknowledge that this is a religious holiday.

So far, I’ve received 52 in my email – mostly in newsletter form.  Most were automatically customized to insert my name in the greeting.

I’ve received four cards via snail mail.  Those are the ones sitting here on my desk – they didn’t get deleted within 10 seconds.

This is exactly why I sent physical cards again this year.  All handwritten and personalized to the individual.

It DOES make a difference.

If you’ve ever been to a trade show or promotional event of any kind, you know what I’m talking about.  Schwag is that branded giveaway stuff to help entice you to remember a company.

Berthoud Chamber ribbon cuttingI had a Chamber of Commerce ribbon-cutting this week, a fantastic opportunity to meet other business owners in the community.  Definitely take advantage of opportunities like this when you join a Chamber!

As part of the business-to-business connection, it’s common to receive a “schwag bag” of goodies contributed by all the other businesses.  Well, I had an opportunity to look through the bag today, and it got me thinking about the nature of these giveaways.

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Julie has some great observations about how to get free (or super cheap) marketing impressions. Are you taking advantage of this in YOUR business?

WRITE on RED, LLC

Car dealerships have the market on low cost-per-impressions--learn how you can do the same. Have you ever driven up behind someone and noticed a car dealership decal on the back window (see image on right—the sticker is located below the back brake light)? If you live in Northern Colorado, your answer should most definitely be “yes.” Every dealership in the area must have gotten a great deal on back window decals. Or, rather, one dealership started doing it and all the others followed suit.

My husband has always been baffled by this and has even gone as far as to ask our friends who have recently purchased cars, “Did you get a discount for letting them put that sticker on your back window?” The answer is always, “No.” This response gets my husband riled up, mainly because he thinks the stickers are obnoxious. And, it always gets me thinking: how could other businesses capitalize on such an easy, and basically free, way to market?

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